One date · one goal · one plan

IMIGZ is everything.

Pick your Moment and work backward from it — your targets, your meals, your body scans, all built from the day that matters.

Train for something real.

My Moment
Sarah's wedding
0Days
00Hours
00Mins
00Secs
Jan 29, 2027reach 22% body fat
Body fat now 24.1% −2.3 since day 1 · Prism scan
Today's focus: 1,850 kcal, 140 g protein. Show up.
Scan your body.
Scan your plate.
Own your date.
How it works

Four steps to arrival

01 — GOAL

Set a Goal

A wedding, a race, a comeback, a trip. Real, dated, yours.

YOUR MOMENT
First marathon
Oct 18, 2026 ▾
146days to go
DAY 34 OF 180
02 — PLAN

Develop a Plan

Calories and protein worked backward from your goal and your date, at a pace that holds. Snap a meal and it counts. Train with your watch on and the workout lands too.

Calories1,850 a day
Protein140 g a day
Pace1 lb a week
Workouts3 this week
SHOWED UP · 9 OF THE LAST 10 DAYS
Missed days dim. They never turn red.
03 — PROGRESS

Monitor Progress

Body fat against your goal, every scan lined up against the one before, the change since day 1, and the receipts: days showed up, sessions banked, best streak.

PROGRESS · OVER TIME
23.9%−3.2 since day 1
NOV 1VS OCT 25
Body fat23.9% −0.5
Weight184 lb −1
Waist37.2 in −0.3
25showed up9sessions25best streak
04 — YOUR IMIGZ

Reveal your IMIGZ

Every scan takes a photo and measures body fat, lean mass and inches. When the date comes, your first and latest photo stand side by side with the numbers you choose, ready to share from your phone. IMIGZ never sees it.

DAY 1 → DAY 90
Body fat 24.1% → 19.8% · waist −3.1 in · lean mass held
Reveal your IMIGZ. Share it, or don't.
Your day

It opens the day and closes it with you.

Morning: a welcome with where you stand — body fat against your goal, this week's calories, this week's workouts. Through the day: meals at your times, a camera that turns a plate into calories and macros, and every workout from your watch, or a lift you log by hand. Evening: one nudge if anything's left to log; the day closes at midnight.

Over target? Slower today, not off course. Under the floor? Eat more — under-eating is not the plan.

Inside IMIGZ

The app you'll open every day.

The iPhone beta, as it is today: Today, Meals, Workouts, Progress, Your IMIGZ and Cliques. Workouts are read from Apple Health, strength training included. Workout plans come later.

IMIGZ design preview — onboarding, today dashboard, calories and meals, and workout plan
Design preview · Onboarding · Today · Calories & Meals · Workout plan (coming later)
IMIGZ design preview — clique, body scan, and progress
Design preview · Clique · Body scan · Progress

Body scans powered by Prism Labs · progress photos private & encrypted — never uploaded, never scored.

Built for the whole athlete

A PACE THAT HOLDS

Built backward from your date

Your calorie target is worked back from your goal and your date. If the math says to eat below a safe floor, the coach offers a later date or a smaller goal instead.

MEAL SCAN

Snap the plate

Photograph a meal for an editable calorie and macro estimate, checked against USDA values. Had three pancakes? Set the count and the numbers follow. Or type it in, or log a favorite again in one tap.

PROGRESS METER

Watch the trend, not the day

Baseline on day one, a meter filling toward your goal, every scan lined up against the one before, and 7- and 30-day calorie averages. Judged over weeks, never a single day.

WORKOUTS

Sessions banked.

Every workout from your watch or training app lands on its own tab, by week, with the detail of each session. It counts as showing up, and Today shows whether you've trained yet.

BODY SCAN

See the change. Never a score.

A one-minute phone-camera scan, powered by Prism Labs, measures body fat, lean mass and circumferences. Your 3D model stays on your phone.

CLIQUES

Same date. Same goal.

A few friends counting down to the same event see that you showed up — never your weight, calories or scans. How cliques work ›

YOUR IMIGZ

Reveal it when you're ready.

Every scan takes a photo. When the date comes, your first and latest side by side, with the numbers you choose, is one tap from the share sheet. Made on your phone; IMIGZ never sees it.

YOURS ALONE

Photos never leave the phone

Progress photos and your 3D body model stay on this phone, never uploaded. The only way a photo leaves is when you reveal your IMIGZ yourself. No ads, no analytics.

the quiet button

having a moment?

Pinned in the Keep going button for when an urge hits — skip-the-workout, pour-a-drink, any of them. A 10-minute walk, a 5-minute burst or four minutes of breathing, and a direct line to 988 or SAMHSA if you need more. Private, never on clique screens.

SHAME-FREE

No red. Anywhere.

Missed days dim and streaks pause — only three in a row end one. Over target is "slower today, not off course." Failure states don't exist here.

Next up

Where IMIGZ is headed

We're building in the open. The beta ships with the daily loop — these are on the way.

ON THE ROADMAP

Workouts, every rep demonstrated

Each movement in your plan comes with a clear demo — form first, from bench press to farmer carry. No guessing at the gym, no video detour mid-set.

ON THE ROADMAP

Mind work and check-ins

Visualization, focus and calm sessions inside the same plan as your training, and a 30-second check-in that reshapes the day. Low tank? The run becomes a walk — and still counts.

Show up.
We'll count it.

Cliques

Same date. Same goal.

A clique is a few friends counting down to the same event: the Vegas trip, the half marathon, the reunion. Everyone picks it as their Moment, everyone shows up for it, and everyone can see that the others did.

What the clique sees: who showed up today, streaks, the shared flame that lights when everyone shows up, a workout if you choose to share it, and the photos people post. Three boosts a day to hand out, replies under every card, and when you're wobbling, Keep going asks the clique for a boost.

What the clique never sees: your weight, your calories, your scans, your photos. Not blurred, not summarized. Not there.

Start one from the Clique tab and text the code. Cliques are for friends, so there's no leaderboard and no feed of strangers; a long press reports or mutes if someone's being a pain.

Pricing

Free during the beta

Everything in the app is free while we test it. Paid plans come later, and we'll say what's in them before you pay anything.

IPHONE BETA

The beta

$0 while we test
  • ✓One Moment with full countdown
  • ✓Calorie and protein targets from your date
  • ✓Meal scan, USDA lookup and log again
  • ✓Body scans powered by Prism Labs
  • ✓Cliques with boosts, photos and replies
  • ✓Your IMIGZ before-and-after
  • ✓The quiet button — never paywalled
Join the waitlist

Questions

What if I miss days?

They dim to grey and your streak pauses; only three missed days in a row end it. Nothing shatters, nothing turns red — the plan still works back from your date, and today's focus gives you one small next step.

Is IMIGZ therapy?

No. IMIGZ is a fitness tool with support built in for hard moments. It's not therapy or treatment, and the quiet button links straight to 988 and the SAMHSA helpline whenever that's the right call.

What happens to my data?

It's never sold and never used for ads, and you can delete your account and everything in it from Settings. Progress photos and your 3D body model never leave your phone unless you reveal your IMIGZ yourself, and your clique never sees your weight, calories or scans. The details are in the privacy policy.

Do I need a scale or a wearable?

A bathroom scale helps — weigh-ins and body scans use it. If you wear a watch, switch on Apple Health in Settings and your workouts fill the Workouts tab and count as showing up. Start a Strength workout on the watch and lifting counts too. Nothing else to connect.

Do I need a clique?

No. Everything works solo. A clique just makes showing up visible to a few people you chose, counting down to the same date. Start one from the Clique tab, or join with a friend's code.

What if my Moment passes?

When the countdown reaches zero, you've arrived. Pick the next one from Settings → Your Moment: it closes this one and day 1 starts again. Maintenance plans come later — most people's second Moment is the interesting one.

The app is coming

Be first in.

One email when the doors open — nothing else. Opt-in, never sold, deletable.

Your Moment is waiting
Craft your IMIGZ